State Life Insurance Corporation of Pakistan (SLIC), the country’s largest life insurance company, today announced a strategic partnership with Mall Maweshi E-Store Pvt. Ltd., Pakistan’s leading digital livestock marketplace platform. The collaboration will integrate specialized life insurance products into Mall Maweshi’s digital platform, providing Pakistan’s livestock farmers with accessible, tailored insurance coverage for the first time.
The partnership addresses a significant market gap, initially targeting livestock farmers within Mall Maweshi’s 50,000+ user community who often serve as primary income earners for their families. Currently, these farmers have limited access to formal life insurance products despite facing substantial financial risks in their agricultural operations.
“This partnership represents a transformative step in extending life insurance coverage to Pakistan’s agricultural community,” said Raja Abdul Waheed, Divisional Head (Bancassurance) at State Life Insurance Corporation. “By leveraging Mall Maweshi’s digital infrastructure and deep understanding of the farming community, we can deliver innovative insurance solutions that meet the specific needs of livestock farmers while maintaining our commitment to serving all sections of Pakistani society.”
Under the memorandum of understanding, SLIC will develop and provide specialized Farmer Life Insurance products optimized for distribution through Mall Maweshi’s digital marketplace. The platform will enable seamless integration of insurance offerings alongside livestock trading activities, creating a comprehensive ecosystem for agricultural commerce and risk management.
The collaboration will feature streamlined data sharing protocols to facilitate accurate risk assessment and pricing, with Mall Maweshi providing relevant user data including verified farmer information.
“Our livestock community deserves access to the same financial protection and security that urban professionals take for granted,” said Nabil Irfan, CEO at Mall Maweshi E-Store Pvt. Ltd. “This partnership with SLIC allows us to offer comprehensive risk management solutions that protect farming families while supporting the growth of Pakistan’s agricultural sector.”
Pakistan’s agricultural sector employs approximately 42% of the country’s workforce and contributes significantly to the national economy. However, farmers have historically faced challenges accessing formal financial services, including life insurance coverage. This partnership aims to bridge that gap through technology-enabled distribution and farmer-focused product design.
The strategic collaboration reinforces SLIC’s position as Pakistan’s leading insurer while establishing Mall Maweshi as a comprehensive agricultural services platform.
About State Life Insurance Corporation of Pakistan State Life Insurance Corporation of Pakistan (SLIC) is the country’s largest life insurance company and one of Pakistan’s largest corporations by assets. Established under the Life Insurance Nationalization Order of 1972, SLIC is committed to extending insurance benefits to all sections of Pakistani society while meeting commitments to policyholders and the nation. The company maintains its principal office in Karachi and operates nationwide.
About Mall Maweshi E-Store Pvt. Ltd. Mall Maweshi E-Store Pvt. Ltd. operates Pakistan’s leading digital livestock marketplace platform, serving the country’s agricultural ecosystem with innovative technology solutions. The platform connects farmers, traders, buyers, and other agricultural stakeholders through transparent pricing and efficient transaction systems. Based in Karachi, Mall Maweshi serves over 50,000 users across Pakistan’s livestock trading community.
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