Karachi, Pakistan — April 2025 — In a historic move set to transform Pakistan’s agricultural economy, Mall Maweshi (globally operating as Farmers Hub) has partnered with Alpha Insurance, a subsidiary of State Life Insurance Corporation of Pakistan, to launch the country’s first in-transit livestock Takaful product.
This first-of-its-kind, Shariah-compliant insurance solution offers protection against the risks of animal transportation, addressing a long-standing pain point for farmers, traders and buyers across Pakistan.
A First for Pakistan’s Rs600B Eid Cattle Market
The product launches as the nation prepares for Eid-ul-Azha — a period that sees an estimated Rs600 billion in livestock transactions, accounting for just 5–10% of Pakistan’s annual livestock market. With livestock contributing 14% to Pakistan’s GDP, this solution isn’t just timely — it’s transformative.
“This isn’t just about insurance — it’s about trust,” said Nabil Irfan, CEO of Farmers Hub. “We’ve created a protection layer that’s culturally aligned, digitally integrated, and built specifically for the people who move the animals that feed our economy.”
Empowering The Livestock Community Through Trust and Protection
Integrated directly into the Farmers Hub app, the new ‘buyer protection’ offering ensures that users can easily secure their livestock in transit. This initiative is also aligned with national financial inclusion efforts, such as the State Bank of Pakistan’s push for QR-code payment systems in cattle markets ahead of Eid-ul-Azha.
“This is part of a larger vision,” Nabil continued. “We’re laying the groundwork for in-app secure transactions, verified transaction histories, seller ratings, and buyer reviews — all core building blocks of the trust infrastructure Pakistan’s livestock economy needs.”
Dr. Syed Arif Hussain, CEO of Alpha Insurance, added: “We’re proud to collaborate on this breakthrough solution, built on Takaful principles and enabled by technology — a combination that has the power to uplift entire communities.”
Digital Transactions and the Future of Agri-Commerce
With over 130,000 downloads and $1M+ in seller-reported transaction value, Mall Maweshi is scaling quickly, building the foundation for a digital, transparent, and investable livestock economy not just in Pakistan but across emerging markets.
About Farmers Hub (Mall Maweshi)
Farmers Hub is a global platform digitizing livestock trade across Pakistan and beyond. Branded locally as Mall Maweshi, the platform offers verification services, trusted listings, and now — integrated financial protection. Its mission: build a modern, inclusive livestock-commerce ecosystem from the ground up.
About Alpha Insurance
A subsidiary of State Life, Alpha Insurance delivers innovative, ethical insurance solutions tailored for emerging markets. Its Takaful and conventional offerings support Pakistan’s evolving needs across rural and urban landscapes.