Karachi, Pakistan — May 2025 — Farmers Hub, operating in Pakistan under the brand Mall Maweshi, has announced a strategic partnership with Bank Alfalah, one of Pakistan’s leading commercial banks, to advance the digitization of the country’s livestock trade.
This partnership marks a major step forward in building digital trust infrastructure for Pakistan’s livestock economy — which contributes approximately 14% to the national GDP.
The collaboration is focused on:
Digitizing cattle market transactions
Enabling digital financial services for farmers and livestock traders
Integrating bank-backed services into the Farmers Hub platform
“We’re thrilled to join hands with Bank Alfalah,” said Nabil Irfan, CEO of Farmers Hub. “This partnership takes us closer to our goal of creating a reliable, tech-enabled ecosystem where every livestock transaction is transparent, secure, and financially inclusive.”
Farmers Hub has already made waves through recent initiatives such as the launch of Pakistan’s first in-transit livestock Takaful product in partnership with Alpha Insurance. The partnership with Bank Alfalah now lays the groundwork for integrated payments, financing, and financial identity tools, empowering farmers with access to services traditionally out of reach.
As the country heads into Eid-ul-Azha, where livestock transactions are expected to exceed Rs600 billion, this partnership is timely and strategic — tapping into a market that accounts for only 5–10% of the nation’s annual livestock trade, but offers immense potential for digitization.
About Farmers Hub (Mall Maweshi)
Farmers Hub is a global digital platform revolutionizing livestock trade across Pakistan. Under the Mall Maweshi brand, it offers livestock listings, logistics, insurance, and now — embedded financial services — all through a mobile-first experience.
About Bank Alfalah
Bank Alfalah is one of Pakistan’s premier banks, with a legacy of innovation and a strong focus on digital financial inclusion. The bank continues to partner with emerging ventures to create impact-driven financial solutions across sectors.